广西艺术学院影视与传媒学院语言传播广告学系简介 正文

广告学专业创建于1993年，是广西高校中最早设立的广告学本科专业，并开创了全国同类艺术院校设置广告学专业的先河。在20多年的建设发展中，广告学系逐步打造出“学科交叉、创意引领、关注媒介、知行合一”的广告人才培养特色：着重培养学生广告策略和设计审美交叉综合发展的应用能力；坚持以创造性思维训练作为基础特色，增强学生创意能力和广告整体运作能力；执行媒介实战化教学，引导学生运用各种媒介进行广告运营实战；形成了以CIGE（Create创新、Interwork互通、Group团队、Effect实效）为核心，以项目式教学与毕业设计社会化为双翼的整合实效教学模式，为广告学、传播学与广告行业、传媒行业的发展作出了自己应有的贡献。
广告学专业现下设（广告创意设计、互动广告设计、广告策划、媒体创意）等本科专业方向，并具有现代广告设计、广告策划创意、新媒体艺术研究硕士专业方向。广告学专业先后获得了国家级特色建设专业、自治区级优质专业，广告教学团队获得了自治区级优秀教学团队称号。
广告学系主要培养各级媒体、高等院校、企事业单位、广告公司、设计团体、网络公司、出版社，从事品牌传播、信息创意传播、广告设计和制作、媒介经营管理等方面工作的高级应用型创新人才。

Introduction to “The Department of Advertising”

The advertising major was established in 1993, the first undergraduate major in Guangxi, which also set an example for other arts college throughout the country. During its more than 20 years' development, “The Department of Advertising” gradually forms the advertising talent training characteristics: "Interdisciplinary, Creativity first, pay attention to medium, and combine theory with practice". It focuses on cultivating the students' application ability of comprehensive development in both advertising strategy and designing aesthetics, sticks to the elementary feature of creative thinking training, enhances their creativity and the whole operation ability of advertising. The department also carries out medium practical teaching, guiding students to apply various media to advertising operation. It forms a practical teaching mode with the core of CIGE(Create, Interwork, Group, Effect), and the two wings of program teaching and socializing the graduation design, which makes a great contribution to the development of advertising discipline and training excellent talents in advertising.
“The Department of Advertising” has advertising major and other four undergraduate majors: creativity designing in advertising, designing of interacting advertising, advertising planning, and media creativity. It also has three postgraduate majors: designing in modern advertising, creativity in advertising planning, study on new media arts. The advertising major has become national level characteristic major, regional level excellent major; its advertising teaching team has won the title of regional excellent teaching group.
“The Department of Advertising” mainly trains advanced applied and creative talents, working in brand communication, information and creativity communication, advertising design and production, media management, for various media, college, enterprises, public institutions, advertising agencies, design team, network company and the press.

广西艺术学院

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